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The Formation is a fun and creative space where innovation, dedication and passion meet to create mutual inspiration and constant innovation.

What we are all about... What we are all about...

The Formation was born in December 2017, when the founder read a report describing the African youth bulge (the fact that in 30 years, 1 in every 3 under 18 year olds will be African - WHO report).


The Founder reasoned that an army of high impact entrepreneurs building sustainable scalable businesses could create enough jobs to meet this challenge. He resigned from his corporate job to create a company that would facilitate this change.


We run the business as distinct units (Operations, Marketing and PR, IT) that are all on the same level. Each unit is run by a Director who connects with the Founder from time to time to ensure alignment. We believe in a collaborative model, so there is no hierarchy. The intention is to create a space where accolades are based on merit as opposed to titles.

I am guided each day by these three questions: "What are you fixing?" "What are you making?" and "Who are you helping?" — Juliana Rotich, Ushahidi, Kenya
What is The Formation? What is The Formation?

The Conviction: Is that the success of home-grown entrepreneurs can supercharge African economies.


The Culture: Uniting Africans who aspire to raise their level of productivity in sharing their ideas, working together and transforming nations.


The Process: Creating world-class, sustainable and scalable businesses.


The Environment: A passion to create a space in which emerging entrepreneurs can thrive.


The Formation helps young entrepreneurs to get started, take action, build networks and reach their

full potential as an entrepreneur.

Inspire. Invent. Advance. INSPIRE. INVENT. ADVANCE

- We ultimately want to promote enterprise and entrepreneurship on a massive scale in our nation and continent.


- We think that creativity and creatives in particular have a core role in that pursuit.


- Not only to define a narrative that inspires towards a better Africa but also to unlock unreached potential in existing enterprises through the application of creative thinking and exercises


- To this end we are developing a suite of initiatives,

events and products to inspire a continent to invention and tangible advancement.

The B-SPOT AZANIA is one of the many different departments here at The Formation. We offer space for events, food catering, and host music sessions. We have great moments with Jazz Artists, Contemporary Artists,

Poets, Seasoned Entrepreneurs and many more amazing people.


For more information on hiring the venue for corporate events and or other events,

feel free to contact us for a quote and availability.

Meet Our Team Meet Our Team